China’s sports competition is poised to become a major player in the Chinese media market, according to new research.
The study from the University of Washington and the Chinese Academy of Sciences shows that the country’s sports media are increasingly being used by the government to generate public opinion and promote the nation’s interests.
“Sport is a major media tool for the Chinese government and has been since the days of Mao Zedong, but its influence has grown dramatically over the past five years, particularly in the online realm,” said David Dao, the study’s author.
“Its popularity is driven by the fact that it is the first official platform where citizens can participate in public discussions about their government and society.”
According to Dao’s research, the government has also invested heavily in its sports media.
The Chinese government is spending more than $1 billion annually on the construction of sports stadiums and other facilities.
It also has been buying up sports teams, producing films and airing local news.
“While sports are largely a private sector activity, they play a critical role in shaping public opinion, and the sports media has been increasingly central to China’s government-run sports policy,” said Dao.
According to the research, sports competitions have been the most popular sport in China for decades.
According to the China Youth Sports Association, nearly 40 million people watched professional sports in 2017.
The Sports Ministry’s Sports Promotion and Media Bureau estimates that there are more than 300 sports competitions in China and more than 200,000 professional sports teams in total.
According the research the majority of Chinese media outlets are owned by the Chinese state and have strong ties to the government.
Many of these outlets have been bought out by private investors.
In 2018, the Sports Ministry launched a new agency called “China Sports Promotion” to promote sports in China.
The agency has been tasked with creating a platform for the public to share their opinions about the country, as well as its sports and culture.
It is also creating a network of professional sports journalists and broadcasters.
The sports media have also become a source of national pride for China.
According a recent poll, 90 percent of Chinese people feel proud of their country’s soccer teams.
