Sport is one of the most popular spectator sports in Canada, with more than 14 million Canadians taking part annually.
While sport has seen significant growth over the past decade, its popularity has been on the decline in recent years.
According to a recent survey conducted by the Canadian Sport Marketing Association, the sport’s popularity has declined by about 15% since 2013, with only 6% of Canadians watching sporting events.
“The popularity of sport in Canada is at an all-time low and, unfortunately, the popularity of the sport is also at an unsustainable level,” said the group’s president, Scott Worsley.
“We see this trend of declining interest in sport among Canadians as an opportunity to help build the sport in the country.”
With an expected surge in interest in sporting events across the country, Wors and the group are now looking to capitalize on that trend by offering a competition system that allows participants to compete in sports on a competitive level.
The new system, called “Sportin’ in the Park,” is similar to what we’ve seen in the U.S. in the last few years.
The concept is simple: Participants can sign up to compete by participating in an event and winning a prize.
Worsley said that the competition system is based on two elements: A “scorecard” that tracks how well a participant has done in the event and the “scorecards” that are generated by the players themselves.
“In this system, we create a scoring system that measures the skill and competency of the participants,” he said.
“So the participants in the sport will be able to compete with others on a consistent basis, and if the participants are not competitive enough to win, the team can move on to the next event.”
To create the scoring system, Worley said he approached two leading sports-related marketing companies: Sport Canada and Canada Sport Marketing, and approached each with the goal of creating a competition based system that would work with their existing systems.
“Sporting is the ultimate test of fitness, and I think that it’s something that every athlete should aspire to achieve,” said Wors, who noted that it would allow athletes to be judged against their peers and be rewarded based on how well they did.
The team then worked with Sports Canada and Sport Marketing to develop a set of rules, guidelines, and guidelines to implement in the system.
The rules include rules regarding the size of a tent, distance and distance between participants, rules regarding how many rounds to take and how many prizes to win and how much to donate, and a system that assigns points based on the skill of the player.
“There’s a lot of different elements in the competition that we’re going to use in this system,” said John Hynes, senior vice-president of sales and marketing at Sport Canada.
“So we want to create a system where participants can compete in the most competitive sport they can compete at and that’s going to help the sport thrive.”
Wors said that this system will be available for all levels of participation in the 2018 Winter Games in São Paulo, Brazil, and will also be available in the 2019 Winter Olympics in Sochi, Russia.
“It’s going be a game changer in the world of sport, so it’s going at the top level,” he explained.
“It’s just going to make people want to play sports in the future.”
With this new competition system, there will be no limits on the number of participants that can participate in the competitions, Wosley said.
In addition, Wores said that athletes who compete under the current system will receive points that they can use toward their next event.
The points can then be used to purchase equipment that will help athletes in their next competition.
“This is a game-changer for everyone in the Canadian sporting community,” said Hynes.
“This is going to be the best way to provide quality, affordable sports for our country’s athletes, and it’s an amazing thing that’s happening.”
To learn more about the new system and the challenges that the sport faces, click here.
